La point of sale advertising (POS) is an essential tool for attracting customers' attention and encouraging them to take action. Among the different options available, cardboard POS stands out for its versatility, affordability and visual impact. This article offers practical advice for designing captivating cardboard POS, while highlighting the benefits of working with Rue du Print .
Why choose cardboard POS?
Cardboard POS is an ideal solution for businesses looking to promote their products or services at the point of sale. Here’s why it’s so popular:
- Ease of customization : Cardboard allows for custom designs tailored to your brand.
- Competitive cost : Compared to other media, cardboard POS is economical while offering a high visual impact.
- Lightness and practicality : Easy to transport, install and recycle, it is ideal for temporary campaigns or events.
Steps to create a cardboard POS that makes a difference
1. Define Your Objectives
Before designing your POS, clearly identify your objectives:
- Would you like to highlight a specific product?
- Do you want to encourage customers to take a specific action (purchase, registration)?
- Should your POS be part of a broader promotional campaign?
A well-defined strategy ensures a relevant and effective design.
2. Designing an Impactful Design
Design is essential to capture customers' attention:
- Use bright colors : Contrasting hues instantly catch the eye.
- Include a clear call to action : For example, “Discover our offers” or “Take advantage of -20% today”.
- Take care of the typography : Choose a readable font that is suited to your visual identity.
With Rue du Print , you benefit from professional support to design a tailor-made POS display.
3. Focus on Print Quality
High-quality printing is essential to enhance the value of your POS. Our printing techniques will guarantee vibrant colors and precise details that will enhance the aesthetics of your POS.
4. Choose a suitable format
The format of your POS must correspond to its location and function:
- totems : Perfect for attracting attention in open spaces.
- Counter displays : Ideal for displaying products or brochures near checkouts.
- Custom Cutouts : For original shapes that stand out.
5. Optimize Location
The location of your POS plays a key role in its effectiveness. Place it in strategic areas such as:
- Entrances to capture attention upon arrival.
- Main aisles to maximize visibility.
- Waiting areas to stimulate interest.
Table: The 5 Advantages of Cardboard POS for Businesses
Benefit | Details |
---|---|
Increased visibility | Attract attention with a captivating design. |
Ease of customization | Tailored to specific campaigns and brands. |
Coût approachable | An economical solution for impactful campaigns. |
Ecological and recyclable | Made from environmentally friendly cardboard. |
Versatility of use | Suitable for various contexts: promotions, events, etc. |
Technical Characteristics of Cardboard POS
- Material : Corrugated, rigid or compact cardboard, according to your needs.
- Size : Custom sizes to fit your space.
- printing techniques : Digital or offset printing for a clear and precise rendering.
- Finishes available :
- Bright : For a bright and eye-catching effect.
- Food : For an elegant and sober aesthetic.
- Accessories : Foldable supports, integrated shelves or special cut-outs.
- Sustainability : Rugged design to withstand prolonged use.
At Rue du Print , we offer you technical solutions adapted to each project, guaranteeing quality and satisfaction.
FAQ
Why choose a cardboard POS rather than another material?
Cardboard POS is economical, lightweight and easy to customize. It is ideal for temporary campaigns or changing environments.
What types of cardboard POS are available?
We offer a diverse range including totems, counter displays, stands and custom cutouts.
How to guarantee the durability of a cardboard POS?
Our POS displays are designed with robust materials and quality finishes to withstand prolonged use.
Are cardboard POS displays recyclable?
Yes, all our cardboard POS displays are 100% recyclable, helping to reduce the environmental impact.
What are the deadlines for producing a cardboard POS?
Lead times vary depending on the complexity and volume of the order. Contact Rue du Print to get a quote and detailed information.
Conclusion
A well-designed cardboard POS is a valuable asset to capture customers' attention and strengthen the impact of your marketing campaigns. With personalized designs, quality materials and strategic locations, you can transform your point of sale into a real conversion engine.