The Cardboard POS (point of sale advertising) are essential tools to attract consumers’ attention and promote your products directly at the point of sale. Combining practicality and visual impact, they adapt to all kinds of marketing campaigns. However, understanding the costs associated with their production is essential to optimize your budget and maximize your return on investment. This article explores in detail the factors influencing the costs of cardboard POS and the options available to meet your specific needs.
Determining factors in the cost of cardboard POS displays
1. Dimensions of the POS
- Small structures : Counter displays, ideal for lightweight products, with reduced production costs.
- Large structures : Totems or floor displays, requiring more materials and a more complex production process.
2. Used materials
- Corrugated cardboard : Affordable and ideal for temporary campaigns.
- Honeycomb cardboard : Strong, lightweight and durable, perfect for large or permanent POS displays.
3. printing techniques
- Digital printing : Precise and fast, ideal for small series or complex designs.
- Offset : Cost-effective for large series with superior quality rendering.
4. Quantity ordered
The larger the quantity, the lower the unit cost, thanks to economies of scale.
5. Finishing options
Additions such as glossy varnish, lamination or special cuts increase costs, but enhance visual impact and durability.
Table: The 5 advantages of cardboard POS for businesses
Benefit | Details |
---|---|
Cost-Effectiveness: | Cardboard is economical to produce, perfect for tight budgets. |
Complete customization | Adapted to your brand image thanks to tailor-made designs. |
High visual impact | Attract consumers' attention with quality prints. |
Easy to transport and assemble | Lightweight, foldable and easy to assemble on site. |
Respect the environment | Made from recycled and recyclable materials. |
Options available for cardboard POS displays
At Rue du Print , we offer a wide range of options to design your cardboard POS displays according to your needs.
1. Portions Available
- Counter displays : Compact and ideal for checkout promotions or samples.
- Floor displays : Large formats, perfect for maximum products or high traffic areas.
- Advertising totems : Captivating vertical structures to boost your brand visibility.
2. printing techniques
- Four-color printing : Vibrant colors and precise designs for maximum visual impact.
- Serigraph : Economical and efficient for simple designs.
3. Custom finishes
- Glossy or matte varnish : To protect your prints and add a premium touch.
- Special cuts : Unique shapes that immediately catch the eye.
- Embossing : Added relief for a high-end effect.
4. Accessories and additional items
- compartments : To organize your products or brochures in a clear and attractive way.
- Digital integration : Adding QR codes or small screens for interactive content.
Estimation of production costs
Here is an estimate of the costs depending on the formats and options chosen:
Type of POS | Size | Quantity | Estimated unit cost |
---|---|---|---|
counter display | 30 x 40 x 20 cm | 100 units | 3 - 7 € |
Advertising totem | 50 x 180cm | 50 units | 20 - 50 € |
Floor display | 120 x 200 x 50 cm | 30 units | 40 - 80 € |
These prices include full colour printing and standard finishing. Costs may vary depending on additional options chosen.
Why choose Rue du Print for your cardboard POS?
At Rue du Print , we are committed to providing high quality cardboard POS displays, tailored to your needs and budget. Our benefits include:
- Personalized support : From design to production, our team guides you every step of the way.
- Tailor-made solutions : Formats, designs, finishes – everything can be personalized according to your expectations.
- Excellent value for money : We optimize costs without compromising quality.
We use modern printing techniques to ensure impeccable results, even for complex designs or large series.
FAQ
Are cardboard POS displays sustainable?
Yes, our POS displays are designed to withstand everyday use. Finishing options, such as lamination, increase their durability.
Can I order in small quantities?
Absolutely. We offer solutions tailored to small series to meet the specific needs of companies.
What are the production times?
Lead times vary depending on complexity and quantity ordered. Typically, allow 7-15 business days.
Are cardboard POS displays eco-friendly?
Yes, our POS displays are made from recycled materials and are fully recyclable.
Do you offer custom designs?
Yes, our team of graphic designers can design unique POS displays tailored to your brand and message.
Conclusion
Cardboard POS displays offer a cost-effective, environmentally friendly and impactful solution for your marketing campaigns. By selecting options that fit your budget and working with a reliable partner like Rue du Print , you maximize the effectiveness of your advertising media while controlling your costs. Thanks to our expertise, we help you transform your ideas into effective marketing tools.