Packaging plays a very important role. Companies present more than their identity through packaging. Here are the most trendy designs for this year 2016.
1. “Green attitude” packaging
The packaging is a opportunity for direct interaction with customers. He sends messages. Players in the agri-food sector mainly benefit from this advantage arising from thepersonalized packaging printing. The trend has now turned towards the “green attitude”. As consumers take environmental issues into account. A brand must be aware of the impact of their packaging on the environment.
This will significantly change customer purchasing habits. Hence products and packaging inspired by the “green attitude” are to be favored. The company has an interest in making their items from natural materials. The packaging should be edible or biodegradable. To succeed in changing consumer purchasing behavior, the brand must set two objectives: zero C02, and the environmentally friendly characteristic. “Eco-friendly” packaging has, so to speak, revolutionized the way we view food products.
2. Consumable packaging
Consumable packaging based on natural ingredients is also currently very popular. For example, frozen fruity pearls covered in food packaging. However, this type of packaging inspired by the skin of vegetables and fruits has a waterproof coating. It is optimally protected so as not to allow any contaminants to pass through.
3. Connected packaging
The packaging trend has moved frompersonalized packaging printing au connected packaging. This option develops trust between the consumer and the brand. This is intelligent packaging or smart packaging, which can be connected to objects. RFID, NFC and QR code technologies provide personalized contact with brands. The idea is to increase customer engagement rates by providing detailed information on connected products. By using NFC technologies, a consumer can, for example, have more comprehensive information on a bottle of wine. He has access to a specific interface for his Smartphone. And can ensure the authenticity of the product.
4. Minimalist style
Minimalist packaging or the “do more with less” trend is now very popular. The most prestigious brands opt for this simple and elegant covering. They do thepersonalized packaging printing so as to obtain a sober marking, with modest colors, in tone on tone. This minimalist style combines with rich shades and materials.
5. The “vintage revisited” look
THEold school approach is in the spotlight today. Ranging from the prohibition era to the neon colors of the 90s. Retro designs are currently appealing to consumers. To attract the new generation, companies have an interest in following this movement. For this, we would have to find inspiration in the past.
6. The “handmade” design
Consumers are discovering more honesty andauthenticity in design " handmade ". Big names in the industry can adopt this packaging with designs and images made with great creativity. Fonts that give the impression of being written by hand are preferred. The same goes for the old-style illustrations. A manufacturer of deck chairs can, for example, makeprint on deckchair, in order to tell the story of the brand. It must display the artisanal aspect of the product.
